Once I receive a design request, I brainstorm some ideas for the overall look of the ad and plan a rough schedule of when and how I will complete it. Then, I direct a photoshoot with the products and/or models. I use Adobe Lightroom and Photoshop to edit the photos, and then I start arranging them together with text on InDesign. My main focus is to create an effective hierarchy of information within a unified composition.

After I finish the design, I send the proof to the managers and make revisions if necessary. Once approved, I work on resizing the design to fit the required formats for print and digital. Finally, I print the flyers and posters and help to schedule the release of our digital ads on our website, E-Newsletter, and social media platforms.